You know what they say about “first impressions”
Have you ever visited an ecommerce site, only to shy away from buying because the copy was full of errors? Have you ever put down a brochure because it looked a little fly-by-night?
Customers put trust in companies that pay attention to the details. Copy that is hard to understand, or is full of errors, not only turns customers off, but can have a negative effect on your company’s image and brand. You may not be concerned whether ‘colour’ is spelled with a ‘u’ — but your customers will notice.
I can audit and re-write your marketing materials to ensure:
- The copy is free of errors
- Marketing messaging is on target and effective
- The tone is appropriate for your audience
I can also create an editing style guide for your company, making it easy for marketing staff and other agencies to create marketing materials that are consistent and professional.