99% Preparation

Great copywriting — writing that gets results — is a process. Although writing copy certainly requires creativity, most projects have a purpose and objective such as ”increase email opt-in by 30%” or “increase conversions by 10%”.

Before I write any copy, I put thought and effort into understanding your project’s objectives, as well as how I’m going to convey a tone and personality that will appeal to your audience.

I also draw on my 17 years’ of marketing experience to understand how your project fits into your overall marketing plan and strategies.

What you can expect as a client
A new writing project typically follows this series of steps.

1. Telephone or in-person consultation: We discuss the scope of your project. What kind of piece will I be writing? What is your budget? What is your timeline?
2. Proposal: I will send you a proposal that outlines the project scope, timeline, and cost.
3. Discovery: This is the all-important step before I write any copy. This step may include interviewing you, your colleagues, or your customers, reviewing existing material, and competitive analysis.
4. Draft outline or first draft: Depending on the complexity of the project, I may send you a proposed draft outline and a few lines of copy for your approval before proceeding with a full draft.
5. Revisions and final draft: My quotes always include all revisions within the scope of the project. Final drafts are usually prepared in Microsoft® Office Word.
6. Review and sign-off: Once the copy is put into its final format (i.e. a web site, brochure, etc.), I can review and proof for any errors. Final review and sign-off are up to you, the client.