http://www.refreshcommunications.ca/2008/11/27/taking-your-business-to-the-next-level-and-other-meaningless-jargon/ Copywriting Services in Vancouver, BC Fri, 26 Nov 2010 00:49:57 -0800 hourly 1 http://wordpress.org/?v=3.0.5 http://www.refreshcommunications.ca/2008/11/27/taking-your-business-to-the-next-level-and-other-meaningless-jargon/comment-page-1/#comment-541 Bill Bishop Wed, 30 Sep 2009 21:52:51 +0000 http://www.refreshcommunications.ca/?p=5#comment-541 Business jargon is but one category of vaguely-worded phrases we hear all the time but have no clear meaning. "Calling you to touch base." They're used as air-time filler to keep the conversation going long enough for the speaker to try to remember what important thing it was he wanted to discuss. "At this point in time." But they've become oral crutches on which speakers lean while the right words to come to them. "We're all team players here and at the end of the day, if we're all on the same page, then we can agree we need the right people on the bus." Hard to take people seriously when their speech is cluttered with silly, stock phrases. Business jargon is but one category of vaguely-worded phrases we hear all the time but have no clear meaning. “Calling you to touch base.” They’re used as air-time filler to keep the conversation going long enough for the speaker to try to remember what important thing it was he wanted to discuss. “At this point in time.” But they’ve become oral crutches on which speakers lean while the right words to come to them. “We’re all team players here and at the end of the day, if we’re all on the same page, then we can agree we need the right people on the bus.” Hard to take people seriously when their speech is cluttered with silly, stock phrases.

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